Daymark Privacy Policy
Effective Date: May 31, 2026
Last Updated: May 31, 2026
Hypercowboy LLC, doing business as Daymark ("Daymark," "we," "us," or "our"), provides a governed legal AI workspace for law firms and legal professionals (the "Service"). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit www.DaymarkLaw.com, use the Service, interact with our marketing or support channels, or otherwise communicate with us.
This Privacy Policy is written for a business-to-business service. Daymark's customers are law firms or other legal organizations ("Customers"). Individual users generally access the Service through their firm or organization.
1. Scope of This Policy
This Privacy Policy applies when Daymark acts as a controller or business for personal information we collect and use for our own business purposes, including:
- website visits, demo requests, waitlist forms, and marketing interactions;
- account, profile, authentication, and firm-administration information;
- billing, subscription, payment, and procurement information;
- support, security, product telemetry, and service-usage metadata;
- cookies, pixels, analytics, advertising, and similar tracking technologies; and
- other communications you send to Daymark outside the Customer Data handled under a Customer Agreement.
This Privacy Policy does not govern Customer Data processed by Daymark on behalf of a Customer under a customer agreement, order form, data processing addendum, business associate agreement if applicable, or similar agreement (collectively, the "Customer Agreement").
2. Customer Data and Legal Content
When a Customer or its authorized users submit, upload, generate, or store legal work in the Service, that content is "Customer Data." Customer Data may include client documents, matter materials, prompts, outputs, chat history, uploaded files, citations, Vault content, matter metadata, and similar legal-work content.
Daymark processes Customer Data as a processor or service provider on behalf of the Customer. The Customer controls Customer Data and is responsible for determining whether it may be submitted to the Service and for providing any notices or obtaining any permissions required by law or professional obligations.
Daymark's processing of Customer Data is governed by the applicable Customer Agreement, not this Privacy Policy. Requests relating to Customer Data should generally be directed to the Customer that controls the relevant account or matter.
Daymark does not use Customer Data to train, fine-tune, or improve AI models. Daymark's model-provider and AI-infrastructure path for Customer Data is governed by the Customer Agreement, including no-training and zero-data-retention commitments where applicable. Details about Customer Data retention, export, deletion, subprocessors, data locations, and security commitments belong in the Customer Agreement, DPA, security exhibit, and subprocessor list.
Support channels are not intended for submitting client documents, prompts, outputs, or other privileged or confidential Customer Data unless Daymark provides a controlled support procedure for that purpose.
3. Information We Collect
We collect personal information in the categories below.
| Category | Examples | Source |
|---|---|---|
| Contact and identity information | Name, business email, phone number, firm/organization, title, role, mailing address, professional affiliation | You, your firm, demo/contact forms, events, business development sources |
| Account and authentication information | User ID, account credentials or authentication metadata, role, permissions, firm workspace, login timestamps, SSO/OAuth metadata if enabled | You, your firm, authentication providers, the Service |
| Billing and commercial information | Billing contact, invoice information, subscription status, plan, seats, usage allowance, payment status, transaction metadata | You, your firm, Stripe or other payment processors |
| Service usage metadata | Features used, pages or screens viewed, matter/workspace identifiers, request counts, model selections, token/cost metadata, timestamps, settings, preferences | The Service and system logs |
| Device, log, and network information | IP address, browser type, device type, operating system, referrer, session identifiers, error logs, security logs | Your browser/device, cookies, server logs, security tools |
| Support and communications information | Messages to Daymark, support tickets, feedback, survey responses, call notes, email interactions | You, your firm, support and communication tools |
| Marketing and event information | Demo requests, waitlist status, campaign source, ad interactions, email opens/clicks, webinar/event attendance, publicly available professional information | You, marketing partners, event hosts, public sources |
| Cookies and tracking information | Cookie IDs, pixel IDs, website analytics, ad campaign identifiers, approximate location from IP address, browsing activity on our website | Cookies, pixels, analytics, advertising, and similar technologies |
We may also create aggregated or deidentified information from personal information or service metadata. We do not attempt to reidentify deidentified information except as permitted or required by law.
4. How We Use Personal Information
We use personal information to:
- provide, operate, secure, and improve the Service;
- create and administer accounts, workspaces, roles, permissions, authentication, and access controls;
- process payments, invoices, subscriptions, renewals, usage allowances, top-ups, and related billing matters;
- provide customer support and respond to inquiries, feedback, or requests;
- monitor service performance, usage, reliability, security, fraud, and abuse;
- maintain audit, security, billing, and compliance records;
- communicate with users and Customers about the Service, changes, security, billing, and support;
- market Daymark, measure marketing performance, personalize outreach, and show ads where permitted by law;
- conduct surveys, product research, and business development;
- comply with legal obligations, enforce agreements, and protect rights, safety, property, users, Customers, and the Service; and
- support corporate transactions such as financing, merger, acquisition, reorganization, or sale of assets.
We do not use Customer Data for advertising or model training.
5. How We Disclose Personal Information
We may disclose personal information to:
- Customers and firm administrators: for account administration, workspace management, audit, billing, support, security, usage, and compliance purposes.
- Service providers and subprocessors: vendors that help us host, secure, operate, support, bill, analyze, market, or improve the Service.
- Payment processors: such as Stripe, to process payments, invoices, subscriptions, and related billing.
- Cloud, infrastructure, AI, and security providers: such as Microsoft Azure, Supabase, OpenAI, Anthropic, object-storage providers, authentication providers, logging/security tools, and similar vendors, depending on the final production stack and Customer Agreement.
- Marketing and analytics partners: providers that help us measure website usage, run campaigns, understand audience interest, and advertise Daymark, including Google Ads and Meta advertising tools if enabled in the future.
- Professional advisors: lawyers, accountants, auditors, insurers, bankers, and consultants.
- Authorities or parties in legal proceedings: when we believe disclosure is required by law, subpoena, court order, legal process, or to protect rights, safety, or security.
- Transaction parties: in connection with a financing, merger, acquisition, reorganization, bankruptcy, or sale of assets.
- Others at your direction or with consent.
We do not sell personal information for money. If we use advertising, analytics, pixels, or similar marketing technologies, some disclosures to advertising or analytics partners may be considered a "sale," "sharing," or targeted-advertising disclosure under certain state privacy laws. See Section 8 for additional information.
6. Cookies, Analytics, Advertising, and Similar Technologies
Daymark uses or plans to use cookies, pixels, web beacons, SDKs, local storage, and similar technologies for:
- Essential operations: authentication, session management, fraud prevention, security, load balancing, and service availability.
- Preferences and functionality: remembering settings, firm/workspace context, and interface preferences.
- Analytics and product measurement: understanding website and Service usage, performance, errors, conversion, and feature adoption.
- Marketing and advertising: measuring campaigns, attributing demo requests, retargeting or reaching business audiences, and improving outreach.
Daymark is not using advertising tools at initial publication. Daymark may later use Google Ads, Meta advertising tools, and other marketing tools, including analytics, email marketing, CRM, and cookie-consent tools, after the relevant disclosures and controls are implemented.
You can control cookies through your browser settings. If Daymark uses non-essential cookies, advertising pixels, or cross-context behavioral advertising tools, Daymark will provide appropriate notices and choices where required.
Do Not Track and Preference Signals
Some browsers offer "Do Not Track" or other privacy preference signals. There is not a uniform industry standard for responding to those signals. Daymark will respond to legally required signals as required by applicable law once the relevant tooling is enabled.
7. Your Privacy Choices and Rights
Depending on where you live and subject to applicable law, you may have rights to:
- access personal information we maintain about you;
- correct inaccurate personal information;
- delete personal information;
- receive a copy of certain personal information in a portable format;
- opt out of marketing communications;
- opt out of sale, sharing, or targeted advertising where applicable;
- limit certain uses or disclosures of sensitive personal information where applicable; and
- appeal a denial of a rights request where applicable.
You may update certain account information in the Service. You may opt out of marketing emails by using the unsubscribe link in those emails.
To submit a privacy request, contact us at hello@daymarklaw.com. We may need to verify your identity or authority before fulfilling a request. If your request relates to Customer Data controlled by a Customer, we may direct you to that Customer or assist the Customer in responding according to the Customer Agreement.
8. U.S. State and California Privacy Disclosures
This section is intended to support U.S. and California-ready disclosures. Daymark will update this section if its business, marketing stack, or legal thresholds change.
Categories of Personal Information
In the last 12 months, Daymark may have collected the following categories of personal information:
| Category | Examples | Purposes | Disclosed to |
|---|---|---|---|
| Identifiers | Name, email, phone, IP address, account ID, firm name | Account administration, communication, support, marketing, security | Service providers, Customers/admins, marketing partners, advisors |
| Customer records / commercial information | Billing contact, subscription, invoices, transaction metadata, plan, seat count | Billing, procurement, account management, compliance | Payment processors, service providers, Customers/admins, advisors |
| Professional or employment-related information | Job title, firm, role, practice area, professional affiliation | Business development, service personalization, account administration | Service providers, marketing partners, Customers/admins |
| Internet or network activity | Website visits, cookie IDs, referrer, email interactions, Service usage metadata | Analytics, security, service improvement, marketing | Analytics, advertising, cloud/security providers |
| Geolocation information | Approximate location inferred from IP address | Security, fraud prevention, analytics, regional compliance | Service providers |
| Audio/electronic communications | Support calls, emails, chats, feedback, survey responses | Support, training, quality assurance, dispute resolution | Support/communication vendors, advisors |
| Inferences | Marketing segment, product interest, account health, likely firm needs | Marketing, business development, customer success | Marketing/CRM providers, internal teams |
| Sensitive personal information | Account login credentials or authentication data; Customer Data may contain sensitive data controlled by the Customer | Account security, authentication, service delivery under Customer Agreement | Authentication/security providers; Customer Data subprocessors under Customer Agreement |
Daymark does not knowingly collect personal information from minors and does not knowingly sell or share personal information of minors.
Sale, Sharing, and Targeted Advertising
Daymark does not sell personal information for money.
If Daymark enables advertising pixels, retargeting, cross-context advertising, or similar marketing tools, we may disclose identifiers, internet/network activity, commercial information, and inferences to advertising and analytics partners. Under California and some other state laws, this may be considered "sharing," "sale," or targeted advertising even if no money changes hands.
If Daymark enables advertising tools that require additional privacy choices, Daymark will provide the appropriate notices and choices at that time. You may also contact hello@daymarklaw.com.
California Residents
If you are a California resident and applicable law gives you privacy rights, you may request to know, access, correct, delete, or receive a copy of certain personal information; opt out of sale or sharing; limit certain uses of sensitive personal information; and not be discriminated against for exercising privacy rights.
Daymark will not discriminate against you for exercising applicable privacy rights. To exercise rights, contact hello@daymarklaw.com.
9. Security
Daymark uses administrative, technical, and organizational safeguards designed to protect personal information and Customer Data, including encryption, access controls, authentication, least-privilege access, and logging appropriate to the data and risk.
No internet or electronic storage system is perfectly secure. Daymark cannot guarantee absolute security, but it designs the Service around law-firm confidentiality, per-firm isolation, governed AI routing, and controlled access.
Do not send client documents, prompts, outputs, or other privileged materials to ordinary support, marketing, or sales channels unless Daymark provides a controlled process for doing so.
10. Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Service, maintain accounts, support Customers, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, maintain security, and run our business.
General retention approach:
- account information: for the duration of the account plus a reasonable period after closure;
- billing and transaction records: as required for tax, accounting, legal, and audit purposes;
- marketing information: until you opt out or the information is no longer useful for the purpose collected;
- security and service logs: for a period appropriate to security, operational, and compliance needs;
- Customer Data: retained, exported, held, or deleted according to the Customer Agreement and firm-controlled retention settings where available.
When we no longer need personal information, we delete, deidentify, or aggregate it unless retention is required or permitted by law.
11. Children's Privacy
The Service is intended for business and professional use by law firms and legal professionals. It is not directed to children or minors under 18. We do not knowingly collect personal information from children. If you believe a child has provided personal information to Daymark, contact us at hello@daymarklaw.com.
12. Third-Party Services
The Service may use or connect to third-party services. Current or planned vendors include Supabase, Microsoft Azure, Stripe, OpenAI, Anthropic, Google Workspace for business communications, and final production object-storage, analytics, CRM, email, Google Ads, and Meta advertising tools to be selected or enabled later.
Third-party services may have their own privacy terms. Daymark's subprocessor and data-location disclosures for Customer Data will be maintained separately in the Customer Agreement, DPA, subprocessor list, and security materials.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date and provide notice as appropriate, such as by posting a notice on our website or in the Service, sending email notice, or using another reasonable method.
Your continued use of the website or Service after an updated Privacy Policy becomes effective means that the updated policy applies to personal information collected after the effective date, subject to applicable law.
14. Contact Us
If you have questions about this Privacy Policy or Daymark's privacy practices, or if you want to submit a privacy request, contact us at:
Hypercowboy LLC d/b/a Daymark
Attn: Privacy
318 Main Street, Ste 101
Evansville, Indiana 47708
Email: hello@daymarklaw.com
Website: www.DaymarkLaw.com
For support inquiries, use hello@daymarklaw.com. Do not send client documents, prompts, outputs, or privileged matter materials through ordinary support channels unless instructed by Daymark through a controlled support procedure.